Showing posts with label farmer's market. Show all posts
Showing posts with label farmer's market. Show all posts

Sunday, October 4, 2009

Shortening the Supply Chain

Do you know where your dinner came from? Today, I do. I made a delicious pasta dish using homemade ravioli from the Madison farmers' market. It's fresh, I recognize every ingredient on the label, and-- best of all-- it's relatively local. The pesto sauce was made from the basil on my back deck, and the cherry tomato garnish was also harvested from a plant out back. I would have taken a picture of the meal itself (which was served with a side of locally grown greens) but it was in my belly before the thought ever occurred to me.

I wish I could eat meals such as this every day; it's fresh, it's flavorful, and (from a broad environmental standpoint, if not a personal one) it's frugal. However, it is becoming increasingly difficult to prepare healthy meals from unprocessed (or minimally processed) foods. If you shop at a grocery store, this task becomes next to impossible. The foods on the inner shelves-- the juice boxes, cake mixes, and snacks-- have been almost entirely created in a laboratory somewhere; the meats come from animals that were drugged, sickened, and tortured during their short and miserable lives; the eggs are six to nine months old by the time they reach us while the other dairy products have had the nutrients pasteurized right out of them; and even the produce has been genetically modified, saturated with a myriad of pesticides, or both! And to top it all off, the vast majority of these items have been trucked in from some distance away; the average fruit or vegetable travels about 1,500 miles to get to our plate.

I will admit that there are some things I like about the current food chain; I can get fresh produce (like citrus, avocados, and other tropical fruits) that we just can't grow here-- they would never survive Chicago's temperamental climate. But why ship tomatoes from Mexico when there is an abundance of them grown right here in the Midwest? It just doesn't make any sense to me. Also, some of the products manufactured by this country's food scientists (microwave dinners, instant oatmeal, packaged cookies, condensed soups and the like)-- even though they are nutritionally worthless-- can be convenient in a pinch. The problem is that most Americans eat this garbage on a daily basis; and some rely on these items for each and every meal!

The third factor is the cost; government subsidies and the overwhelming imbalance between supply and demand have driven prices down to the point where industrial farmers will never be able to turn a profit. To pay a fair price for meats (for example) that were responsibly and naturally raised is a sticker shock for some, while completely cost prohibitive for others. I saw on a news broadcast the other night that, despite recent price hikes on grocery essentials, Americans on average are only spending 5% of their income on food, compared with the 10% our grandparents doled out just 50 years ago! I'd be willing to bet that they ate a lot better, too.

While I would love to go off the grid entirely, to plant a huge garden, make everything from scratch, and only buy my food from local farmers, that simply isn't realistic for me at the moment. So I splurge on real food whenever and wherever I can, and when I do make a meal using entirely fresh ingredients, I savor the fruits of my labor.


Sunday, August 23, 2009

It's The Most Wonderful Time...

I'm not talking about the holidays, or even the start of a new school year (especially not that!) I'm referring to the plethora of fresh produce that is in season this time of year. Farmer's markets everywhere are overflowing with nature's bounty! Whatever adjectives you want to use to describe your fruit or vegetable of choice-- ripe, crisp, plump, juicy, sweet, etc.-- it all applies. And prices have never been cheaper-- these farmers have corn and tomatoes and zucchini coming out of their ears! All they want to do is get it out of their gardens and into our bellies; now who can argue with that?

With so many delicious and affordable options available right now, I'm tempted to buy extra and try my hand at canning, pickling, or even freeze-drying, so I can enjoy these farm fresh tastes all year long. I saw the first apples of the season last week, though, so I know that I'll need to act fast, because like all good things, this too shall pass. In the meantime, I'm eating any and every piece of produce I can get my hands on-- with food this healthy and fresh, why should anyone have to choose? Eat your hearts out, fellow veggie lovers!

Saturday, May 30, 2009

My 20/20 Challenge


I met a friend for lunch in Andersonville today, and picked up a flyer about the neighborhood's 20/20 Challenge. Promoted by the Andersonville Chamber of Commerce, the idea is, if each resident commits to spending just $20 a week in their neighborhood for a total of 20 weeks, local restaurants and business owners will prosper. This will support small businesses in the neighborhood and enable them to keep their doors open, because people are more likely to visit thriving and vibrant neighborhoods than they are to frequent those with vacant or boarded-up storefronts!

I'm a huge proponent of mom-and-pop stores (and of supporting local businesses), and I think this challenge is a great idea. I didn't sign up for A-ville's challenge, however, because I would rather spend that money in my own neighborhood; it's a remarkably easy thing to do! So far this week, I've gotten take-out from the restaurant down the street, bought some cat food at the nearest pet boutique, and washed my clothes at the independently owned laundromat. That doesn't even count the meals I've eaten at the restaurant where I work (they're supposed to be supporting me, not the other way around!) and I'm well over my $20 already.

Along those lines, I'd like to take my personal challenge a step further and try to do the same thing at my local farmer's market. $20 doesn't go nearly as far there as it does at the grocery store, but if these small farms are going to survive in the face of big agriculture, they need our support. With a little planning, I think I can stretch my $20 by basing my meals around the produce that in season (that which is most plentiful is usually the cheapest!) any given week. I can even get cheese, eggs, meat, and some baked goods from these farmers, so I won't get bored.

There, I've said it out loud; I am going to "vote with my wallet" this summer and support the local farmers who are using sustainable and environmentally sound methods of growing their food. Now-- who's with me?