What's in YOUR Water?

Just as many people find it hard to remember life before cell phones, others can barely remember life before bottled water. Do you remember when bottled water was "invented"? I do. We must have all been so primitive and uncultured before then... to think that we all used to drink (*gasp!*) tap water... the horror!

Oh, wait. I still drink tap water, and I think all of you should, too. Now, I'm not normally one to blatantly impose my views on others; as long as your actions aren't affecting me and you're not hurting yourself or anyone else, I'm willing to put up with a myriad of different things. But in this case, I think the actions of bottled water drinkers are hurting themselves and others, and here's why.

We've all heard the alarming statistics of the number of plastic beverage containers that wind up in landfills: they make up 45%-60% of all litter in this country, and the number of bottles discarded last year alone, when stacked end to end, would be enough to reach to the moon and back six times, or something crazy like that. Discarded plastic bottles are also clogging up our oceans, comprising a hefty percentage of the giant patches of garbage floating in our polluted seas; the 21st century version of the plastic six-pack rings people got so fired up about back in the '80s.

I know what you're thinking: "Of course litter is bad. I recycle my plastic bottles. What else have you got?"

If pollution doesn't weigh as heavily on your eco-conscious as it does mine, then consider this. Our government, in its infinite wisdom, passed a great deal of environmental legislation back in the 1970s and 80s, and as a result of pieces of legislation such as the Clean Water Act and the Safe Drinking Water Act, all municipalities have to meet very specific criteria when it comes to the treatment of drinking water. This includes regular, daily testing of the water that comes out of our tap. And no, it's not 100% pure, but some minerals are good for us and we can rest assured that it has been tested for a myriad of toxins, and test results came in below the MCLs for each of those toxins. We can use additional in-home filtration systems as an extra safeguard or if we object to the taste, but know that in the 21st century, the water that comes out of the tap in this country has been thoroughly tested and is safe to drink.

Still not convinced? Then consider this: bottled water came onto the scene several years after the afore-mentioned bills were passed, so our government, in its infinite wisdom, delegated the regulation of bottled water to the FDA instead. The FDA is so huge that it can't really test every product under its jurisdiction to the extent that is sometimes needed, and often approves items (such as water) that are "generally recognized as safe" (GRAS) without closer inspection. The FDA does not investigate advertising claims of "mountain-pure spring water" and the like, and only gets around to testing bottled water every three to six months... if we're lucky.

Independent testing has since revealed that many of these claims are false, and that most bottled water is just packaged tap water. It's rarely cleaner than what comes out of our faucet, and in some cases the level of contamination is worse. If, for example, bottled water is contaminated during the packaging process, it could take months to detect the toxin, and by that time, thousands of people could have already consumed the tainted water. Tap water contamination is detected and remediated much more swiftly than that.

My final argument against bottled water is this: bottled water came about because giant corporations such as Nestle and Coca Cola and the like found a sneaky new way to increase their sales. They've profited so much from designing clever advertising campaigns and making unfounded health claims about the benefits of their bottled water product, they've monopolized and have all but depleted once-public water sources in areas (such as northern Michigan) just to make a buck. Bottled water is the first step in turning a natural resource into a commodity, and that's a slippery slope to venture down.

Water is vital to our very existence, and the thought of allowing large companies to seize our water supplies and claim ownership of this crucial element is terrifying, indeed. So the next time you reach for an Ice Mountain or a Dasani, I challenge you to stop and think about what you're actually drinking!

The Conservationist's Christmas

I'm pleased as punch with all the terrific and eco-friendly alternatives to gift buying, gift giving, and even gift wrapping that are cropping up both in stores and on the Internet these days. I don't know whether it's a result of increased environmental awareness, the prolonged economic recession, or both, but there are so many alternatives now to the commercial consumerism trend that has dominated Christmases past that it has become hard-- even for those who equate Christmas with presents and presents only-- for people not to consider the impact of their purchases!

When it comes to buying gifts, the options are as varied as the gift givers themselves; there's bound to be something for everybody! For the person who has everything, a donation can be made in their honor to any number of charities. Whether it's a charity that holds special significance for the gift recipient or an organization that puts the money toward a more specific purpose, such as rescuing a penguin or providing seeds for farmers in Africa, the gesture is appreciated and the money is put to good use. While these aren't always the most exciting gifts to receive, I really think it is more representative of the true meaning of Christmas than, say, a Play Station, because you're giving for the sake of giving and helping those in need, even though you're not getting anything (tangible) in return.

Another option would be to purchase fair-trade goods or seek out companies that are pledging to donate a portion of their profits to a specific cause or charity. I managed to do both when I bought fair-trade coffee for my brother-in-law; not only were workers in a far-away country getting a living wage for their product, a part of the proceeds went to feeding orphans as well! Then, of course, are the artisans and companies that use recovered, reclaimed, or recycled goods to make new and one-of-a-kind merchandise. They turn trash back into treasure by making purses out of old seat belts or colorful necklaces out of discarded magazines; the offerings are quite varied, and very creative!

When it comes to wrapping all these environmentally responsible, one-of-a-kind gifts, there are a number of equally Earth-friendly options available. I purchased a number of decorative gift boxes back in January; they already look like they've been wrapped, so I just add a bow and call it a day! Same goes for gift bags... I don't think I've ever purchased a new one of these, I've just repurposed the bags from gifts that I've received!

And for those odd or irregularly shaped items that just won't fit in a box or a bag, consider using butcher's paper instead of traditional wrapping paper (which is not recyclable!). Dress it up by adding a bow, and save a tag by writing directly on the paper! Some people have suggested purchasing fabric remnants and using those in place of wrapping paper; maybe if I'm at a craft store during their after-Christmas clearance sale, perhaps I'll look into it. I've also lobbied for saving and reusing gift tags (the tie-on tags, not the sticky tags-- I'm not that bad!) because it requires minimal storage and will save time when labeling gifts for next Christmas.

So what are you doing in the name of conservation this Christmas? I think my favorite idea this season has been the second-hand Christmas my sister is having with her husband and in-laws. All the gifts have to be a hand-me-down or a "regift", or from a second-hand or antique store or a garage sale. That's one sure-fire way to avoid the mall-- I can't wait to hear what they got! I think if I were to participate in a gift swap like that, I would throw the option of supporting charities or purchasing fair-trade or repurposed goods into the mix; now that would be a conservationist's Christmas!

Obese Packaging

I came to the startling realization the other day that the shape of our bodies and the shape of our packaging has undergone an alarmingly parallel transformation over the past 50 years or so ...

Using soda as an example, let's first consider the 8-ounce bottle of Coke. This is one serving size of carbonated goodness, served up ice-cold in a glass bottle that -- once empty -- was returned to the bottler, who would carefully wash, sanitize, and refill the container. People took good care of these bottles (the fact that there was a small monetary incentive to do so certainly didn't hurt!) and, on average, bottlers were able to reuse the glass packages 25-30 times before the paint would start to fade and they were forced to take the bottles out of circulation. People also took better care of themselves back then; they kept portion sizes in check and put forth a little extra effort to keep themselves in circulation (so to speak).

By comparison, the 20-ounce bottle of Dr. Pepper on the left crams two and a half servings into it's shapeless plastic packaging, and -- despite the serving size on the label -- we generally pour all of that sweet, sugary liquid down our gullets in a single sitting, transferring the contents of the bulging container into our bulging bellies. Then we carelessly discard the single-use containers, thinking little of the cost, energy, and oil it takes to create a new container for yet another super-sized serving of soda. If we're lucky, the plastic bottles will be recycled, but this doesn't often happen.

Think about it -- the small, svelte, and shapely bottle of Coke could swap clothes with Barbie ... the big, bulging bottle of Dr. Pepper would be resigned to covering up in a flowing, shapeless mumu. Guess the phrase "you are what you eat" should extend to beverages, too!

I've Been Greenwashed!

I've been so careful about reading labels and dissecting the fine print lately, to make sure that the green, eco-friendly, and organic products I buy are, in fact, as pure as advertised. My vigilance is in large part to avoid falling victim to "greenwashing", which is a relatively new marketing ploy-- advertising that proclaims a product is "green" when it's really not. The suggestive wording on the packaging appeals to our subconscious as well as our eco-conscious, luring consumers who want to be more responsible in their product choices to buy what they're selling. However, all greenwashing really does is to get customers to shell out more money while (underhandedly) making them feel good about their decision to "go green". A sneaky and shameless tactic, indeed.

Until now, I've done a pretty good job of outsmarting the marketers-- like 100% natural soda (or yogurt, or granola bar)... made with high fructose corn syrup? Nice try! Environmentally themed t-shirts... woven from 55% polyester blends? For shame! Eco-friendly pesticides? Oxymorons! I know better than to fall for that, don't I?

Today, at my local big-box retailer, I was lured by the earthy green sheen of shampoo and conditioner bottles plastered with happy, earthy words such as "organic!" "natural!" "ultra whipped yogurt proteins!" and "sulfate free!" Topped with a rebate slip for 100% of the purchase price (printed on recycled papers, with soy-based inks), I was hooked. Sold!

(For those of you who are wondering, sulfates are cheap and effective chemical surfactants that are used in products from shampoos to face washes to toothpastes. Manufacturers like them because they're inexpensive and plentiful; they easily break down dirt and oils, and create a rich lather. Some popular sulfates used in cosmetics, however, are also registered pesticides and/or suspected carcinogens, hence the organic movement's attempt to make sulfate-free products. These products are equally effective and often less irritating to skin and eyes [and the environment!], but generally don't foam as well and can often cost more).

It wasn't until after I got my eco-hair cleansers home and tore off (and filled out) the rebate slips that I saw the list of ingredients hiding underneath. Water, Cetyl Alcohol, Behentrimonium Methosulfate... Wait. Methosulfate?!? Not the dreaded Sodium Lauryl Sulfate, but still... It's ingredient #3 in my sulfate-free shampoo?!? D'oh!

Marketers: 1. ChicaGoinGreen: 0.

If it weren't for the fact that I'll be getting my money back in 6-8 weeks (thanks to the strategically placed rebate slips), I would be much more inconsolable than I am. Let this be a lesson to all you fellow planet savers; paying more for an "organic" product doesn't automatically make it better for the environment-- so it pays to do your homework!

The Problem with Packaging

Tree huggers and environmental advocates everywhere are always urging consumers to purchase products that use as little packaging as possible. While this is good, sound advice, even well-intentioned shoppers wind up reaching for the brand names or sale items instead of the environmentally sound alternatives, which often trumps their desire to avoid excess packaging. So, how big of a deal is it, really? Most people are stunned to discover that, as of a 2006 EPA report, 32% of all Municipal Solid Waste (MSW) in this country comes from product packaging alone. That's nearly 84 million tons a year, or 1/3 of all trash hauled away from our homes and dumped into landfills!

The sad thing is, much of this packaging is unnecessary. There's a whole psychology to product packaging; graphics and color schemes draw attention to the product, while larger packages take up more shelf space, which makes consumers think they're getting more for their money and also increases product visiblity on store shelves. Also, manufacturers can charge more for all the extra materials used to package the product, which is a sneaky way to increase their profits. Are we really that distracted by bright and shiny objects? Research suggests that we are, and as long as we keep succumbing to these sales tricks, manufacturers will continue in their wasteful ways.

As far as unnecessary packaging goes, some of the biggest culprits (in my opinion) are print cartridges, eletronic accessories, and over-the-counter drugs. Have you noticed that the box the print cartridges come in are usually twice the size of the actual cartridge, which is nestled in a plastic tray (usually made from hard-to-recycle plastic), which is encased in a plastic bag? Sure, the box has all the information and instructions on it, and the plastic tray keeps the cartridge from rattling around the box, but all the same instructions are printed on the plastic bag! Why not just poke a hole in the plastic bag and hang it on a hook!?!

I recently bought a memory card for my camera (it's a very small disk), which came encased in plastic packaging the size of a paperback-- why!?! And pill bottles drive me nuts. I bought some allergy medicine last year, which was embedded in an oddly shaped plastic package (which requires much more shelf space and larger shipping boxes than the bottle alone). It wasn't for protective purposes; I removed a tamper-resistant seal on the bottle when I finally got it dug out of the package. Once I got the bottle opened, I then pulled out a large piece of cotton, then dumped out some miniscule pills, which barely covered the bottom of the bottle. Ridiculous.

That said, there are some responsible producers and manufacturers out there. Take cell phone companies, for instance. They have one sample of each make and model of phone on display, and once the customer selects one, they go into the back and bring out an unremarkable box, filled to the brim with the phone, charger, and instruction manual. Windex has come out with refill packets for their glass cleaner-- a one-by-three-inch package of concentrated cleaner can be dumped into an empty spray bottle, mixed with water, and-- voila!-- a whole new bottle of Windex, minus the plastic bottle disposal.

I know some of these measures are used as shoplifting deterrants, but surely there are better ways to go about it... What if pharmacies had bulk dispensers of some of the most popular OTC drugs (like the plastic bins with the different colored jelly beans at most candy stores)? If customers come in with an empty bottle, they can get it refilled, at a discount. Or why not keep more of the small electronics behind a counter? With minimal packaging, stores could fit quite a number of products behind the electronics counter. Leave one out on display, like the cell phone stores do, and only pull out the product after the sale has been made. As for ink cartridges, many stores already offer a refill option on existing cartridges, which is something every consumer should take advantage of whenever possible!

The European Union issues levies (taxes) on manufacturers who use excessive packaging; if they want to waste materials, they can, but they will be charged accordingly. While it's not a ban or a law that producers would likely rail against, it has proven to be an effective deterrant in wasteful packaging. Our government and policies, unlike those of the EU, are more reactionary than preventative, but consumers can wise up now-- look at the packaging before purchasing a product. If we band together, we can pressure manufacturers even if our government will not... When it comes to product packaging, if consumers boycott the worst offenders, they will get the message!