Reason #37492751 to read the fine print: buying Dawn dish washing liquid in and of itself does not save wildlife like the cute little otter pictured on the front of these bottles. Consumers have to enter the long numerical code (printed in white on the lower back side of each bottle) and place of purchase at the web site listed in microscopic lettering underneath the claim that $1.00 from each purchase will go toward saving wildlife.
Once I finally sat down to claim my $2.00 in donations to this timely and worthwhile cause, it only took a minute, but it made me wonder how many people take even that much time to follow through on this extra step, or if they read the fine print at all.
I've been fighting an overwhelming urge to take my Dawn dish washing liquid, along with my pink-and-brown plaid Wellies, yellow rubber gloves, and an animal carrier down to the Gulf shores, and to just start catching and cleaning oil-covered animals. As much as I would like to be fighting the good fight on the front lines-- from the marshlands of Louisiana to the once-white, sandy beaches of Florida-- it's simply not a feasible option at this time. Entering a product code into a web site, however, is.